I have talked a bit about zero waste and how much I love this movement that is happening around the Globe. My interview with Bea Johnson kicked it off for me.
Some say climate change is bull. Others claim that ditching wrapping won’t change anything anyway. Others preach that plastic helps the fight against food waste. And as with everything else, people have opinions and we don’t all agree.
I do believe that I make the changes I can with what I have, this doesn’t mean you do the same as me. Maybe just feel inspired to take a look at the steps that resonate with you.
Reducing my waste and CO2 trail makes so much sense.
In the beginning of 2017 I declared this to be a buy-nothing-new. I haven’t - well that’s not true; I bought a bra. But I need mine specially made so that was a ‘had to’ to save my back. And twice something dropped into my basket at the store that was a thing, not food, and I wasn’t really thinking. So in 5+ months, 3 new things have been purchased - I say that is doing pretty good.
An area where I have had to really make some choices and consider how to go about it, is with my business. How do I reduce waste in this area?
Because clearly I HAD to have business cards, handouts, manuals, cd’s, flyers, prints for my bookkeeping, postcards, magnets, notes and the list is long.
Especially business cards and flyers. Thinking about what I do with the ones I receive, it just no longer made sense to have my own. They go in the bin…
When reminding myself of the enormous amount - of all of the above - I have thrown away, it seemed there was room for improvement.
So I no longer order or print:
Business cards
Flyers
Postcards
Magnets
Hand-outs
Manuals
Cd’s (yeah who does that anyway... in our house we still dedicate a wall to this ancient thang)
That’s a huge amount of paper no longer coming in through my business. Not to mention money saved. I offer PDF’s. People can print them if they want or just write the points that matter in their journal etc.
When I do print, I use the back side of my daughter’s school print outs (there’s enough to keep a few businesses running). My mom is a teacher and they print out piles of stuff for their students and often too many copies - she brings them home for me and I use those.
Is there room to do more - sure. For a giant first step, I am pleased. I am implementing other things such as using recycled packaging to send out the herb products - that’s for another post.
I know some will roll their eyes and think Jesus, a few flyers never hurt anyone.
Well let’s play with some numbers:
In Denmark alone there are around 125.000 solo businesses (2012) and that number is higher today.
Let’s say each one of them buys 300 business cards and 500 flyers (what I did the first few years) that = 10.0000000 bits of paper are ending up in the garbage at some point and just for a one-off glance. Now bring that to a Global scale… phew, I wouldn't know how to calculate that.
And this is not even counting the huge corporations.
It no longer feels irrelevant to me.
Fun fact - the business didn’t die out from the lack of exposure… Facebook, Instagram, talking to real people, fucking up and having wins have kept the wheels turning.
Is this right for you. Maybe not, maybe flyers are the only way you feel you can get the word out. But are there other ways you can reduce your waste in your business?
Would love to hear your ideas and thoughts. <3
